Only media. No creative, no distractions.
We don't write your ad copy or design your logo — we spend your media budget like it's our own, because it basically is.
What Does A Media Buying Agency Do? We Buy Media. That's It.
A boutique, independent media buying agency built on transparency, not markups.
What does a media buying agency do?
One job: get your brand's message in front of the right people, in the right place, at the right price, then prove it worked.
That means audience research, channel strategy, negotiating placements, and reporting on what actually happened after the buy runs. No creative decks, no brand workshops, no distractions.
Really Resourceful Group is a boutique, independent media buying agency with offices in Milwaukee and Chicago.
We plan, buy, and analyze media — that's it — and we do it in the open. If you've been burned by an agency marking up every media dollar and burying the reporting, you're exactly who we built this for.
Our
Philosophy,
Uncut
Three rules we don't break.
Relationships with media vendors, not markups.
We negotiate directly with networks, platforms, and reps we've worked with for years. That leverage goes into your buy, not our margin.
Every placement is purposeful, not just purchased.
If a channel doesn't move your numbers, it doesn't make the plan. Simple as that.
Meet
Dave Koss
Founder. The guy who actually runs your buys.
Dave Koss started Really Resourceful Group because he was tired of watching agencies stack layers of account managers between clients and the actual media buy. So he cut them out.
Dave's hands-on with every plan that leaves this office — reviewing the audience data, negotiating the placements, and reading the post-buy reports himself. No account exec relaying half-answers from a media team three floors away.
He's also a bit of a retro-media nerd — old broadcast gear, print ad archives, the analog stuff that reminds you media buying used to mean something before it got buried in dashboards. That's part of why RRG treats every channel, digital or traditional, TV or streaming audio, with the same rigor.
Want to talk shop or just see who you're working with?
Connect on LinkedIn
NO BS From Hello
To Proven ROI
No mystery, no runaround.
-
Talk
A straight conversation about your goals, budget, and what's not working with your media right now.
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Plan
We build a media plan — audience targeting, channel mix, budget allocation, timing — grounded in data, not guesswork.
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Build
We negotiate and place your media across digital, streaming, and traditional channels, then manage every placement, makegood, and reconciliation.
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Prove
Custom dashboards, post-buy summaries, and attribution modeling show you exactly what your media spend did — reach, frequency, conversions, ROI, all of it.
Milwaukee, Chicago, And Anywhere Your Audience Is
Two offices, nationwide reach.
Milwaukee
777 N. Jefferson Street, Suite 408 #1239, Milwaukee, WI 53202.
Chicago
1821 W. Hubbard Street, Chicago, IL 60622.
Two offices, one philosophy and a client list that stretches well past Wisconsin and Illinois.
And NationwideWhether you need an advertising agency in Milwaukee for local reach or an advertising agency in Chicago for a regional push, Really Resourceful Group buys media nationwide.
If your audience is out there, we already know how to find them — and how to buy the media that puts you in front of them for less.
Think Your Media Budget Could Work Harder? It Can.
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Tell us what you're working with — budget, goals, timeline — and we'll get back to you fast.
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